Campaign – Idea Cellular
Idea has had a successful 5 year association with the Filmfare awards. It’s not just the sponsorship that excites us but how we bring the brand alive at the event. Idea as a brand has been on the forefront of innovative use of technology and engagement led solutions in branding and OOH.
In keeping with the trend, Idea became the first brand to use the cutting edge technology of Aqua script, which helped us to create a wow moment at the glitzy event with personalized welcome messages for all stars & dignitaries.
Senior Vice President